Saurav Dutta
Manager · Content Strategy & Editorial Leadership
Jamshedpur, Jharkhand, India
[email protected]
+91 98308 64385
linkedin.com/in/sauravduttajsr
sauravdutta.site
[email protected]
+91 98308 64385
linkedin.com/in/sauravduttajsr
sauravdutta.site
Content Strategy Leader with 6+ years driving editorial management, brand storytelling, and multi-channel campaigns at scale. Led teams of 16+ members across editorial, SEO, and digital marketing — achieving 25% organic reach growth, 18% increase in inbound leads, and 15% production efficiency gains through data-driven content governance and strategic editorial optimization at Research Nester Pvt. Ltd.
Content Strategy
Editorial Calendar Management
Brand Storytelling
Omnichannel Distribution
SEO & Digital Marketing
Content Governance
Content Audits
Team Leadership
Web Analytics
A/B Testing
Marketing Automation
Thought Leadership
Stakeholder Management
Content ROI Analysis
WordPress CMS
Generative AI
Professional Experience
+
- Led a 16-member cross-functional content team spanning editorial, SEO, and digital marketing functions.
- Scaled multi-channel content campaigns across 7+ platforms — achieved 25% increase in organic reach within 12 months.
- Drove 18% growth in qualified inbound leads through strategic content governance and editorial optimization.
- Developed editorial calendars aligned with market insights and client needs in coordination with research and business units.
- Delivered data-backed content initiatives in collaboration with digital marketing and research teams.
+
- Streamlined content audits across 2,400+ articles — improved organic engagement by 20% and reduced content redundancy by 15%.
- Supervised and mentored a team of 5 writers/editors; improved productivity by 25% while maintaining SEO and brand consistency.
- Established and enforced company-wide style guides, standardizing content across 7+ digital channels.
+
- Spearheaded the launch of 3 new content verticals — increased web traffic by 18% and contributed to a 15% rise in inbound client inquiries.
- Conducted in-depth content performance analysis (CTR, bounce rate, keyword rankings), leading to 12% improvement in SEO-driven traffic within 6 months.
+
- Produced and edited 800+ SEO-optimized research articles, blogs, and press releases — drove 30% increase in search visibility and achieved first-page rankings for 40+ industry keywords.
- Contributed to positioning Research Nester as a top-ranked research provider across multiple sectors, resulting in 15% growth in inbound leads.
- Mentored and trained 10+ junior associates, improving content quality scores by 20%.
Strategy & Leadership
Content Strategy97%
6+ yrs · Full ownership, 16-member team
Editorial Leadership93%
Writer to Manager in 6 years
Content Governance90%
Style guides, 7+ channels, 2400+ audits
Cross-Functional Collaboration88%
Editorial, SEO, research, business units
Stakeholder Management85%
Client-aligned content plans
Digital & Technical
SEO & Organic Growth91%
40+ first-page keywords, 30% visibility lift
Web Analytics (GA, SEMrush, Ahrefs)82%
Performance reporting & CTR analysis
WordPress CMS85%
Full content lifecycle management
Generative AI in Content78%
Certified Aug & Sep 2025
B2B Long-form Writing94%
800+ articles, whitepapers, executive briefs
Languages
English — Full Professional
Hindi — Full Professional
Bengali — Native
Assamese — Full Professional
Verified Performance Metrics
25%
Organic Reach Growth
18%
Inbound Lead Increase
15%
Production Efficiency Gain
2,400+
Articles Audited
800+
Articles Written & Edited
40+
First-page Keywords
16+
Team Members Led
7+
Channels Managed
6+
Years in Leadership
Key Achievements
+
- Scaled campaigns across 7+ platforms with a unified editorial calendar and audience segmentation strategy.
- Delivered 25% organic reach improvement within 12 months without paid promotion.
+
- Audited full article library, identifying redundancy, thin content, and keyword cannibalisation.
- Achieved 20% improvement in organic engagement and 15% reduction in content redundancy.
+
- Produced 800+ SEO-optimised articles independently, achieving first-page Google rankings for 40+ competitive keywords.
- Contributed to 30% increase in search visibility and 15% growth in inbound leads.
Academic Background
PGDM
Globsyn Business School · 71.12%
2014–2016
B.Sc. Botany (Hons.)
Gauhati University · 55%
2011–2014
Certifications
Generative AI Foundations Certificate
Professional Development
Aug 2025
How to Rank in AI Search Results
Professional Development
Sep 2025
Certification in Digital Marketing
Professional Development
2015
Awards & Recognitions
★
Employee of the Month (×2)
Research Nester — Recognised out of 40+ peers for leadership and content performance excellence.
★
Kalyani Leadership Award
KYLF
★
Creative Head & Leadership Award
Serendipity 2016
Career Progression
Content Writer
Oct 2019
Senior Writer & Editor
2021
Team Lead
Oct 2022
Asst. Manager
Jul 2023
Manager — Content Strategy
Jul 2025 – Now
Let’s Talk Content Strategy
Whether you’re rethinking your editorial architecture, scaling a content team, or navigating the shift to AI-driven search — I enjoy exchanging ideas with practitioners facing the same challenges. Drop me a line.
Strategy · Editorial Systems · Content-Led Growth
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What I Bring to the Table
Strategic Thinker
Translates business goals into content architectures that drive measurable organic growth and lead generation.
People Leader
Built and scaled teams from 5 to 16+ members while improving productivity by 25% and content quality scores by 20%.
Data-Driven Editor
Uses CTR, bounce rate, and keyword data to make editorial decisions — not gut feel. 40+ first-page rankings prove it.
What Colleagues Say
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Deepening Expertise In
Generative AI in Content
AI Search Optimisation
Content Performance Analytics
Global Market Research Trends
Thought Leadership Writing
Brand Voice Architecture